Annual Report 2022-2023

Embracing Strategies
that Define our Path

In a dynamic industry environment, we have developed a good long-term strategy to grow effectively, financially, and sustainably. We have rested our faith on this strategic plan to distinguish ourselves as a trusted pathology specialist and a go-to choice for our customers.

S1

Focusing on inner wellness

Our inner health plays a crucial role in defining our wellness and is vital for achieving life’s long-term goals. Our job and personal lives require us to be at the top of our game, be active to pursue our hobbies and be healthy to spend time with our loved ones. Metropolis cherishes these moments and desires for you to treasure, while having excellent inner health.

We have introduced Truhealth packages developed by experts for a comprehensive evaluation of inner health wellness. It helps our customers monitor and maintain their inner health parameters better, so they are always ready to achieve their dreams.

Our strategies

  • Offering premium wellness packages for our core markets
  • Focusing on value wellness packages for non-core markets
  • Upselling routine testing patients to bundle testing (wellness packages)
  • Digitally linked upselling for chronic patients (notifications/pop-ups/offline outreach)
  • Offsetting competition intensity in our B2B semi-specialized segment

Truhealth packages*

*The above marketing communication creatives are just for representation purposes. The actual prices of health packages may vary.

S2

Expanding the network

We aim to expand our network in the existing locations to strengthen our leadership position. Additionally, we plan to enter strategic locations to penetrate the newer markets, specifically in the states of Madhya Pradesh, Maharashtra, Gujarat, Uttar Pradesh, Orissa, Jharkhand, West Bengal, Assam, Telangana, and Andhra Pradesh, among others.

Benefits of the expansion of labs

  • Inaugurating labs faster, leading to early monetization
  • Providing larger test menu to a wider, newer market
  • Increasing the visibility of Metropolis brand across India
  • Marking better margins through better productivity

S3

Strengthening asset-light home-visit segment

We are strategically designing our digital-driven home visits to increase efficiency and effectiveness. With the increasing awareness among consumers on preventive healthcare and the adoption of digital technology, we aim to increase the home visit contribution in the next 3 years gradually.

Our five assurance factors

Asset-light

Rapid scale-up through technology-driven processes + third-party network

Capturing changing demand

Robust shift in ‘at-home’ consumption of healthcare service owing to the Covid-19 pandemic

Margin accretive

Better margins provided by home visits, improving the overall profitability of the business

Recipe to enter ‘Bharat’

Expansion into fast-growing Tier 2 and Tier 3 cities of India, which are still largely ‘unorganized’

Productivity + asset utilization’

Driving demand beyond the immediate catchment area of the existing centers

S4

Providing customer-centric services and offerings

  • Designing our services to increase engagement with our customers using technology in novel ways
  • Improving and upgrading the overall standard of quality and test accuracy
  • Making our complex testing faster with on-the-spot testing
  • Reducing turnaround time for complex tests

S5

Targeting inorganic growth through acquisitions and integrations

Build industry best practices

Integrating standardized machines and SOPs in a phased manner, resulting in efficiency and quality enhancement

Access to Metropolis network

Providing acquired entities access to Metropolis sales and marketing network to improve the customer experience

Test menu enhancement

Introducing the Metropolis’ range of test menu to increase the capabilities of the acquired entity and thereby enhance customer experience

Brand strength

Metropolis brand helps the acquired entity to strengthen its position in the local market

S6

Margin improvement & Cost minimization strategies

Levers for Margin Improvement

Increased Utilization and Product Mix

Maximum utilization of labs and increase in patient visits coupled with enhanced product mix

Cost Efficiency Initiatives

Encouraging innovation and critical thinking resulting in operational efficiency & cost effectiveness

Increased Revenue & Throughput

Increase in revenues resulted in economies of scale benefits, which, in turn, led to strong profit margins

Automation

Implemented automation & digitization across all processes to effectively control unnecessary costs

Increased Home Visits

Boosted revenue from home visits by implementing targeted marketing initiatives and expanding the coverage of our services
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