Intellectual Capital

Enhancing Adeptness to Drive process

At Metropolis, we are committed towards providing customer-focused services with convenience and accuracy. We constantly endeavour towards effectively upgrading our knowledge and skills. Moving ahead, we focus on driving enhanced patient experience via creating digital ecosystem along with improved service levels at optimal costs while driving better results.

Our Intellectual capital lays on emphasis on conducting robust research and development to introduce newer specialized tests for providing better customer value. Backed by our team of proficient scientists and doctors, we focus on enhancing and bringing new developments in pathology globally. Our continuous investment towards intellectual capital facilitates us to stay ahead, while focusing on highest standards of quality.

Transforming Digitally to Improve Efficiency

At Metropolis, our incessant efforts towards digital upgradation enable us to be future-ready and create all-round digital ecosystem for all our customers, partners, and doctors. Our information technology system allows us to fully integrate and automate processes. These processes range from registration, bar-coding and billing of specimens to analysis and reporting of test results.

Standardization

Achieve standardization across our operations

Reduced Errors

Reduced incidence of errors due to human intervention

Technical Operations

Monitor technical operations through enhanced IT systems

Performance Metrics

Closely track our key performance metrics

Patients & Customers

Provide convenience to our patients and customers, by allowing them to book appointments, complete registration and access test reports online

Deepening Our Touchpoints Capability Throughout Our Value Chain

Our focus is to become an end-to-end digital service provider not only for customers, but for all our stakeholders including doctors, vendors and healthcare partners.

Digital customer engagement

Launching an end-toend online journey for customers on Metropolis website and Patient app.

Digital doctor experience

Launched a chatbot — Metrobot — to support doctors in providing enhanced services to patients

Optimizing online presence

Optimized digital presence across search and local discovery services to drive customers in our centers

Digitizing distribution & Logistics

Launched unified patient information system leading reduced time for data entry, processing, and enhanced staff productivity

Digitizing customer support

Launched custom built CRM to provide omnichannel customer support with high agent productivity

Enabling our phlebotomists

Launched ‘Home Visit App’ for our phlebotomist leading to higher productivity and enhanced customer experience

Our IT Systems

  • Installed IBM Watson Campaign Automation to improve additional leads and tracking
  • Implemented Data Analytics model on customer data, to improve Cross-Sell and Upsell
  • Launched a Pricing Engine for better revenue assurance
  • Ensured zero-data loss and 100% data replication in remote location
  • Installed lead Management system, to help improve the lead conversion rate
  • Implemented payment platform improving controls in Cash Management Process
  • Implemented sample tracking process to improve visibility of customers & turnaround time (TAT) of reports
  • Automated HR processes through HRMS for better tracking and possible productivity
  • Automated quality system to track quality standards across the group
  • Ensured effective feedback management to increase percentage of customers providing instant feedback and rating

Global Complaint Quality Standards

Our quality assurance system enables a process-oriented approach, to ensure quality testing through the use of standard operating procedures, document and record management, quality control implementation, external quality assessment (including proficiency testing), and stringent internal audits. It encompasses physical infrastructure, procedures for purchase and inventory management, equipment maintenance, customer service, human resource management, and process improvement in addition to core laboratory operations and front-end services.

  • Mumbai Lab is CAP accredited since 2005 *(College of American Pathologists, global gold standard in laboratory accreditations)
  • NABL Accreditation follows ISO-15189 Standard and is recognized by ILAC & APLAC
  • GRL and 11 RRLs have NABL accreditation
  • More than 75% reports are generated by accredited labs and many of our doctors are assessors/lead assessors for NABL
  • Some of our senior doctors are also the members of NABL, WHO, Government & NGO committees

Way Forward

  • Ramping up B2C business on the back of investment in digitization
  • Marketing and expanding the home-visit services locations
  • Planning effective network expansion